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June Luncheon | The State of Associations: How to Thrive in Change and Uncertainty

  • 05 Jun 2024
  • 11:30 AM - 1:30 PM
  • DC Bar | 901 4th Street, NW, Washington DC 20001

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The State of Associations: How to Thrive in Change and Uncertainty

In today’s rapidly evolving world, associations must be tuned into their external environment and operate strategically to innovate and navigate change effectively. Research from association executives has revealed that workforce shifts, economic disruptions, regulatory and legislative developments, sustainability commitments, and digital transformation are trends that will significantly influence associations over the next 5-10 years.

This session will explain how to take strategic action toward each trend to position your association for resilience. We will also explore benchmarking data that highlights the recent strategic priorities of association leaders at trade and professional societies.

Learn how to build a dynamic organizational strategy that positions your organization to anticipate external threats, leverage its strengths, and provide value to your members.

Learning Objectives – attendees will gain:

  • Explore the top trends expected to impact associations over the next 5-10 years
  • Uncover the recent strategic priorities of association leaders
  • Learn ways you can take strategic action to position your association for continued resilience


Alanna Tievsky McKee, MSW, Practice Director, McKinleyAdvisors 

As a practice director on McKinley’s Strategy and Innovation team, Alanna leads client engagements designed to maximize organizational efficiency and mission impact. Alanna has worked in the association industry for over a decade and has supported more than 100 unique associations as a member of the McKinley team. During her time at McKinley, she has nurtured an expertise in strategic planning, governance, member engagement and retention, and staff and volunteer leadership facilitation.

Alanna is a social worker by trade and feels passionate about helping individuals and organizations solve challenges and reach their full potential. After spending several years working in direct practice, Alanna joined the National Council for Behavioral Health, a national trade association representing 3,100 mental healthcare centers around the country. In her role, Alanna managed a diverse portfolio of education and consulting products focused on operational and leadership best practices. Alanna also managed the National Council’s committee of Association Executives representing more than 60 state association member organizations.

When she’s not at work, you may find Alanna planting flowers in her garden, running around the backyard with her kids and dogs or exploring DC’s restaurant scene with her husband. Alanna earned an MSW from the University of Pennsylvania with a concentration in nonprofit management and a B.A. in developmental neuropsychology from the University of Rochester.

When: Wednesday, June 5, 2023 | 11:30 am - 1:30 pm
Networking 11:30 am 
Lunch 12:00 pm
Presentation 12:30 - 1:30 pm

Where: DC Bar | 901 4th Street NW, Washington, DC 20001

* Please bring an ID for check-in at the lobby. * 

Parking: There are nearby parking garages as well as limited metered street parking.

Metro: Judiciary Square Metro Station  

FAR members, please make sure to log in to the FAR website to receive FAR member registration options. 

    This program is approved for CPE and CAE credit.
    CAE: 
    CPE Field of Study: